Emily specializes in conducting qualitative research studies, including in-person and online focus groups and individual interviews plus ethnography, for a wide range of clients in both consumer and business product and service industries. She brings a unique combination of strengths and skills to her clients, blending extensive marketing experience and perspective plus superior moderating and interviewing ability. She is recognized as having an innate sensitivity to respondents, and an exceptional ability to gain their confidence and engage them in productive discussions.