AREAS OF SPECIALIZATION
• Advertising Development and Evaluation
• Attitude / Usage
• Brand / Corporate Image Assessment
• Market Structure / Line Structure
• New Product Development / Concept Testing
• Packaging / Graphics Evaluation
• Product Feature Evaluation and Optimization
• Promotion Development and Evaluation
• Strategic Development
• Website Usability
CATEGORY EXPERIENCE
• Alcoholic Beverages
• Architecture & Interior Design
• Automotive
• Associations
• Business to Business Products
• Business to Business Services
• Charities
• Consumer Packaged Goods
• Consumer Services
• Education
• Electronics
• Financial Services
• Food
• Green Energy & Products
• Health Care
• Media
• Organic / Healthy Foods & Supplements
• Personal Care Products
• Restaurants / Food Service / Hospitality
• Retail
• Technology
• Telecommunications