About SFI
SFI Marketing Research Consultants is uniquely qualified to be your research partner, given the following five key attributes that distinguish our firm:
1. Long-Term Experience
Principal and all consultants have extensive research experience (25+ years)
2. Integrity
Ethics and honesty are integral to all SFI client
relationships. We believe in complete openness
and candor with our clients and always strive to
tell them what they need to know, even if it's not
necesarily what they want to know.
3. Rapport
SFI is an advocate for consumers - we convey their
beliefs, needs, and wants to marketers. We deeply
respect the respondents in our studies and are able to develop an uncommon level of rapport with them.
4. Expertise
Our experience across a broad spectrum of categories, research issues, and targets makes us uniquely able to quickly digest and comprehend client business situations and
make recommendations regarding marketing
research needs and optimal methodologies.
5. Actionable Results
SFI is committed to the success of our clients' businesses and considers it vital to provide meaningful implications and recommendations. We prefer, and generally have, strongly
collaborative partnerships with our clients.
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