SFI Marketing Research is uniquely qualified to be your research partner, given the following five key
attributes that distinguish our firm:
1. Long-Term Experience
Principal and all consultants have extensive research experience (25+ years)
Ethics and honesty are integral to all SFI client
relationships. We believe in complete openness
and candor with our clients and always strive to
tell them what they need to know, even
if it's not
necesarily what they want to know.
SFI is an
advocate for consumers - we convey their
and wants to marketers. We deeply
respect the respondents in our studies and are able to develop an uncommon level of rapport with them.
Our experience across a broad spectrum of categories, research issues, and targets
makes us uniquely able to quickly digest and comprehend client
business situations and
make recommendations regarding marketing
research needs and optimal methodologies.
SFI is committed to the success of our clients' businesses and considers it vital to provide meaningful implications and recommendations. We
prefer, and generally have, strongly
collaborative partnerships with our clients.
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