What We Do
SFI Marketing Research works with a wide range of clients in both consumer and business product and service industries. We conduct both qualitative and quantitative research studies, thereby providing synergy for clients on any given issue, as well as the business as a whole.
Areas of Particular Expertise
- Advertising Development & Evaluation
- Attitude / Usage
- Brand / Corporate Image Assessment
- New Product Development / Concept Testing
- Packaging / Graphics Evaluation
- Product Feature Evaluation & Optimization
- Promotion Development & Evaluation
- Strategic Development
Category Experience
- Alcoholic Beverages
- Architecture & Interior Design
- Automotive
- Business to Business Products & Services
- Consumer Packaged Goods & Services
- Health Care
- Media
- Organic / Healthy Products & Supplements
- Personal Care Products
- Restaurants / Food Service / Hospitality
- Education
- Financial Services
- Food
- Retail
- Technology
Diverse Target Experience
Consumers:
- Women
- Men
- Children
- Adolescents
- Teens
- Senior Citizens
Specialized Targets:
- Business Executives
- Professionals
- Physicians
- Patients
- Military
- Educators
- High School & College Students
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